Fashion as a Medium of Communication - 1305 Words

Since the Industrial Revolution of the 19th century, the function of fashion as a medium of communication is becoming of a new significance for modern society. Introduction. Clothing has always had place in society. Ever since the primitive society people were dressing for variety of reasons: at first, simply to cover naked parts of human bodies, to protect one from bitter frost or extreme heat; centuries later--to become an indicator of one’s well-being and social position, a sign of royalty and the rich or poverty. Before the Industrial Revolution of the 18th--19th centuries, that had profound effect on almost all aspects of daily life, the importance attached to the way people dress was huge--it defined the rights and†¦show more content†¦Its first Known Use was 14th century. Of course, It does not mean, that people did not dress before 14th century and were walking around uncovered, but it might mean that only around those times it was becoming of such significance in society, that people needed a special word for it. According to Marcel Danesi, Fashion is â€Å"prevailing dress style or custom of an era, group of people, or entire society† (â€Å"Encyclopedic Dictionary of Semiotics, Media, and Communications†, Marcel Danesi. University of Toronto Press Inc., 2008). As â€Å"functions† of clothing fashion he mentions Fashion as ideological statement. The certain way some groups of people dress has a message in it, their clothes â€Å"says†, what those groups want to communicate to other non-members. For example, Hippies in the middle of twentieth Century were dressing to â€Å"tell† people around them that there’s too much cruelty and other negative emotions in the world and that that generation wanted freedom, love and peace. Skinhead movement’s members always have shaved heads, they wear military boots and dress in way that represents violence and hatred. They are â€Å"saying† to everyone else â€Å"We hate you: white, coloured, Asian, C aucasian, Arab, etc people!†. Although no one knows the reason for this hatred (and, most likely, they don’t know either), the society understands their message. There are many more examples of fashion as an ideological statement, but it is not its onlyShow MoreRelatedIs Fashion Art? (Information and Interpretation)1651 Words   |  7 PagesIs Fashion Art? Everybody questions art. You would think art is merely created for admiration, but its not. The average person would describe art as a drawing on a piece of paper, and this quote by Clement Greenberg (1909-1991) suggests why: The task of self-criticism became to eliminate from the effects of each art, any and every effect that might conceivably be borrowed from or by the medium of any other art. 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